A key aim of AIU’s BSBA Marketing Program is to allow students to accumulate a suite of transferable marketing skills, with techniques that can be applied in a variety of business settings using standard and bespoke marketing channels. Marketing formalism will be applied in both traditional marketing and digital marketing contexts.
The program teaches structured methods for analyzing, segmenting, and developing markets for businesses. The program additionally deals with strategic marketing, designed to give organizations a competitive edge. The program imparts sought-after marketing knowledge and skills, through its emphasis on both theoretical and applied state-of-the-art training using contemporary marketing tools and techniques.
The School of Business offers six majors: Accounting, Entrepreneurship and Innovation, Finance, Global Supply Chain Management, Marketing and Management.
Students in the Bachelor of Science in Business Administration - Marketing program must complete a minimum of 120 credits including satisfaction of all degree requirements of AIU. All course work must be completed in accordance with the academic rules of AIU and those of the department.
General Education requirements |
36 |
School core requirements |
39 |
Major requirements (minimum) |
30 |
Electives |
15 |
Total credits required for the degree (minimum) |
120 |
American International University has established seven competencies that form the foundation of the learning outcomes in our courses. Upon successful completion of the General Education program, students will be able to demonstrate:
With the understanding that our students will specialize in a variety of academic majors, the General Education Program requirements are designed to ensure that all students will acquire experiential and activity-based learning and the application of knowledge in concrete situations as part of their AIU experience.
Business Administration – Marketing students must complete the following courses. Students are responsible for observing all course prerequisites and limitations.
Once you arrive on campus, you will become part of a community where students and faculty make the most of every moment. An atmosphere where ideas, events, and exciting opportunities ensure a rich and satisfying university experience.
