Degree Requirements
The School of Business offers six majors: Accounting, Entrepreneurship and Innovation, Finance, Global Supply Chain Management, Marketing and Management.
School of Business Requirements
Students in the Bachelor of Science in Business Administration - Marketing program must complete a minimum of 120 credits including satisfaction of all degree requirements of AIU. All course work must be completed in accordance with the academic rules of AIU and those of the department.
General Education requirements
|
36
|
School core requirements
|
39
|
Major requirements (minimum)
|
30
|
Electives
|
15 |
Total credits required for the degree (minimum)
|
120
|
General Education Requirements
American International University has established seven competencies that form the foundation of the learning outcomes in our courses. Upon successful completion of the General Education program, students will be able to demonstrate:
- Critical thinking
- Effective communication
- Ethical reasoning
- Global self-awareness
- Information literacy
- Mathematical and scientific reasoning
- Quantitative and IT Literacy
With the understanding that our students will specialize in a variety of academic majors, the General Education Program requirements are designed to ensure that all students will acquire experiential and activity-based learning and the application of knowledge in concrete situations as part of their AIU experience.
Required Marketing Courses
Business Administration – Marketing students must complete the following courses. Students are responsible for observing all course prerequisites and limitations.
- Consumer Behavior
- Integrated Marketing Communications
- Marketing Research Techniques & Applications
- Digital Marketing and Analytics
- Strategic Marketing & Sales Management
- Advanced Marketing Management
- Internship
- Three School of Business courses (300 or 400 level)