Bachelor of science in business administration


Bachelor of Science in Business Administration - Marketing

Businesses need competent and effective marketing to thrive in the face of competition. Technological developments and the drive towards increased digitalization of business operations has led to corresponding advances in the field of marketing. For these reasons, organizations are constantly seeking to recruit skilled and well-trained marketing specialists.

A key aim of AIU’s BSBA Marketing Program is to allow students to accumulate a suite of transferable marketing skills, with techniques that can be applied in a variety of business settings using standard and bespoke marketing channels. Marketing formalism will be applied in both traditional marketing and digital marketing contexts.

The program teaches structured methods for analyzing, segmenting, and developing markets for businesses. The program additionally deals with strategic marketing, designed to give organizations a competitive edge. The program imparts sought-after marketing knowledge and skills, through its emphasis on both theoretical and applied state-of-the-art training using contemporary marketing tools and techniques.


Suggested Degree Plan

What can I do with my major?

Career Opportunities

  • Marketing Manager
  • Digital Marketing Specialist
  • Advertising and Sales Executive
  • Product Development Manager
  • Business Development Consultant
  • Mid and Senior-level Marketing Officer
  • Business Owner
  • CRM Specialist
  • Marketing Campaigns Planner
  • Market Analyst
  • Marketing Projects Consultant
  • Lead Sales Manager

Degree Requirements

The School of Business offers six majors: Accounting, Entrepreneurship and Innovation, Finance, Global Supply Chain Management, Marketing and Management. 

School of Business Requirements

Students in the Bachelor of Science in Business Administration - Marketing program must complete a minimum of 120 credits including satisfaction of all degree requirements of AIU. All course work must be completed in accordance with the academic rules of AIU and those of the department.

General Education requirements


School core requirements


Major requirements (minimum)




Total credits required for the degree (minimum)


General Education Requirements

American International University has established seven competencies that form the foundation of the learning outcomes in our courses. Upon successful completion of the General Education program, students will be able to demonstrate:

  • Critical thinking
  • Effective communication
  • Ethical reasoning
  • Global self-awareness
  • Information literacy
  • Mathematical and scientific reasoning
  • Quantitative and IT Literacy

With the understanding that our students will specialize in a variety of academic majors, the General Education Program requirements are designed to ensure that all students will acquire experiential and activity-based learning and the application of knowledge in concrete situations as part of their AIU experience.  

Required Marketing Courses

Business Administration – Marketing students must complete the following courses. Students are responsible for observing all course prerequisites and limitations.

  • Consumer Behavior
  • Integrated Marketing Communications
  • Marketing Research Techniques & Applications
  • Digital Marketing and Analytics
  • Strategic Marketing & Sales Management
  • Advanced Marketing Management
  • Internship
  • Three School of Business courses (300 or 400 level) 


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