Bachelor of Science in Business Administration - Marketing
Businesses need competent and effective marketing to thrive in the face of competition. Technological developments and the drive towards increased digitalization of business operations has led to corresponding advances in the field of marketing. For these reasons, organizations are constantly seeking to recruit skilled and well-trained marketing specialists.
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4 Years
Bachelor Program
School of Business
Location
Full-Time
Commitment
Spring 2027
When to Apply
A key aim of AIU’s BSBA Marketing Program is to allow students to accumulate a suite of transferable marketing skills, with techniques that can be applied in a variety of business settings using standard and bespoke marketing channels. Marketing formalism will be applied in both traditional marketing and digital marketing contexts.
The program teaches structured methods for analyzing, segmenting, and developing markets for businesses.
The program additionally deals with strategic marketing, designed to give organizations a competitive edge. The program imparts sought-after marketing knowledge and skills, through its emphasis on both theoretical and applied state-of-the-art training using contemporary marketing tools and techniques.
CAREER OPPORTUNITIES
What can I do
with my major?
Marketing Manager or Campaigns Planner
Digital Marketing Specialist
Advertising & Sales Executive
Product Development or Lead Sales Manager
Business Development Consultant
Mid & Senior-Level Marketing Officer
Business Owner
CRM Specialist
Market Analyst
Marketing Projects Consultant
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