Rene Magritte's Advertising Legacy

René Magritte, the most renowned Belgian artist of the 20th Century, created some of the most enigmatic, idiosyncratic, and iconic works of Surrealist art, celebrated for their technical form and their ability to meld the commonplace with the strange and the uncanny. Personally, Magritte presented himself as an uncomplicated man and a hard-working, prolific painter whose witty and thoughtprovoking artwork challenged viewers to question their perceptions of reality and hyper-sensitize themselves to the world around them. Breaking with the Surrealist manifesto’s opposition to advertising and commercial art, Magritte produced an abundant body of commercial work which has been exceedingly influential in shaping modern marketing symbols, borrowing symbolisms mined from his paintings for their psychological connotations.

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